Phil Etting Phil Etting
Veggie Bottoms for iOS and Android

Veggie Bottoms

Co-creator of the award-winning educational kids app that teaches kids about healthy eating through a family of fruit and veggie characters. Managed the UI/UX design, character design, development, and marketing of this fun iOS / Android app.

Client: Veggie Bottoms
Website: veggiebottoms.com
Services: Creative Direction, Character Design, UI/UX Design, Project Management, Motion Graphics
Veggie Bottoms: Meet the Veggie Bottoms
Veggie Bottoms: Spin characters to see their bottoms
Veggie Bottoms: Some characters are messy
Veggie Bottoms: Some characters can fly
Veggie Bottoms: Some characters need to be dragged open

The idea for Veggie Bottoms was to teach kids about eating healthy through humor and fun. We created a family of fun fruit and veggie characters for the user to interact with by swiping, shaking, dragging, and / or tapping their device. But there was a fun catch. Each character could be spun around to see their funny little “bottoms”. Why? Because everyone knows – especially kids – that butts are funny.

Directed the design and implementation of social media, rich media, in-app, banner, and video advertising campaigns. Examples can be seen below.